Sterling Bank Marks Children Day with product embeds social media

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Sterling Bank Marks Children Day with product embeds social media

From Benjamin A Ameh, Lagos

Known for its unique initiatives which enrich lives and in fulfillment of its promise to continuously reward customer loyalty, children with the Bank’s I Can Save account, one of the products on the staple of Sterling Bank Plc, are in for a good moment as the Bank rolls out plans to celebrate the 2015 Children Day in Nigeria.

Top on the agenda is the presentation of gifts to eligible customers and the promotion of a social media campaign encouraging parents to post “selfies” taken with their children; following which followers/ fans are encouraged to vote and the top three posts are awarded prizes. A selfy is a photograph taken of oneself with a smartphone or webcam and shared via social media.

The social media angle, according to the Bank, was included in recognition of the growing importance that social media plays in not just the lives of the parents but the children. The events, according to the Bank will start on Friday May 22, 2015 and end on Wednesday June 27, 2015

Specifically, the Bank will celebrate the Children’s Day with lucky pupils/students in their various schools in fulfillment of one of the features of the I Can Save product.  A similar event was organized to celebrate 24 account holders during the 2013 edition of the Children’s Day.

Explaining the selection criteria, the Bank in a statement said that 300 accounts with the highest average balances over the last six months will be selected. The winners, according to the Bank, would be given special presents and gift packs along with Sterling Bank’s branded items. “Other classmates would also receive gift packs along with Sterling branded items. Letters to parents of the other pupils introducing the I CAN SAVE account would be included in the gift packs along with the account opening package”, the Bank added,.

Part of the statement from the Bank read thus: “The event would be held on three (3) consecutive days leading to the week of the Children’s day celebration. The three days scheduled are: 22nd, 25th and 26th of May, 2015. We are doing this to ensure that the Children really have fun and look forward to next year’s edition. We are also doing this to honour them”.

Children’s day is a recognized national holiday during which children are celebrated worldwide with focus directed towards their welfare. Most countries celebrate Children’s day on the 20th of November every year while countries such as Nigeria and India celebrate Children’s day on the 27th of May annually.


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