Nestle Maggi Chicken
From Benjamin a ameh, Lagos
Nestlé’s category business manager (Culinary), Guy Kellaway has said that the new Maggi Chicken has good aroma, colour, taste and flavour, saying the brand is available in cube and tablet formats for family consumption while in large 800g powder for caterers and restaurants.
“Maggi is all about innovation, constantly pleasing consumers, always one-step ahead of the game. We are very excited; it’s a new renovated cube, it provides the best colour, aroma and taste to all of your dishes. We encourage everyone to try it. Maggi is available in cube and tablet formats; it is already available for caterers and restaurants in large 800g powder format,” according to Kellaway.
Kellaway said this recently in Lagos at the launch of the new brand, where hundreds of consumers were treated to a wide array of local and continental cuisines garnished with the new seasoning.
Nigerian media personality who just got an endorsement deal with the brand, Toke Makinwa and comedian Bovi, added glitz and glamour to the event with their rib-cracking jokes and interaction with the guests.
Speaking with the press about what informed the decision to re-launch the brand, Emeka Nwodo, brand manager for Maggi, stated: “Maggi is the original seasoning and clearly the number one; we have high level of trust and that means that we are always bringing the best product into the market. Maggi Star cube, which is the original cube, is totally unique; made of fermented soya beans, iodine salt, fortified with iron, best colour and aroma of all chicken seasonings.”
The brand, which has been targeting young and old women for many years, has not relented in its efforts in acquiring new and old conservatives. In other strategic efforts, Maggi is also appealing to the low rung of the seasoning market.
This was why popular restaurants like Ghana High and White House had a corner at the event to give guests wet-tasting experience of local and continental dishes, prepared with Maggi. Meanwhile, the company has stated that the launch of the new product will commence with activations that will hold at major markets in Lagos. Among other places, the company has indicated that the activations will hold at; Ojuwoye and Mile 12, Agege and Ikotun. Activities include flash mob presentations, shopper promotions and cooking competitions in the MAGGI pop-up kitchens are said to have been put in place to support the experiential marketing