According to the company, the taste and refreshment is the same as its bigger pack sizes. The new pack is price friendly at N50 retail. The firm said it is the result of deploying innovation to drive brand growth in a dynamic market environment.
It notes that the variant offers an irresistible taste and distinctive refreshment that makes it ideal for indulgence and relaxation. Its taste and trendy pack size connects with the taste preferences and healthy choices of a youthful consumer segment.
According to a Brand analyst with Pride Communications, Linus Nwokoji, the fruit juice segment of the market is being driven by competition, retail power and local consumer choices that determines brand and product line extension.“The Chi Exotic Pineapple Coconut 150ml pack size is an innovative way to invigorate the market with its affordable N50 retail price. Its superior taste is sure to enable it trigger more demand, maintain market dominance as well as improve penetration in geographical markets,” he said
Chi’s Marketing Director, Mr. Probal Bhattacharya, said the Chi Exotic Pineapple Coconut packs demonstrate the brand’s resolve to deepen its reach by offering consumers an affordable option without compromising their quest for refreshment and taste.
“We are confident about the prospects of the new Chi Exotic Pineapple Coconut 150ml pack size. The 150ml pack size was introduced to align with the demand and choices of consumers by availing them the same healthy great tasting juice, but at a price point that is both pocket friendly and value driven,” he added
The new 150ml pack adds to the existing 1Ltr, 500ml and 315ml handy pack sizes. According to the company, they are available in any Chi Shoppe, and any kiosks and departmental stores.