The firm which operates in over 200 countries and markets more than 500 brands of soft drinks, juices, water and tea admitted its part in littering the environment and a responsibility to tackle the problem.
In a statement released by the company’s chief executive officer, James Quincey, he said “The world has a packaging problem and, like all companies, we have a responsibility to help solve it,” he said.
Coca-Cola called its new campaign “World Without Waste,” and through it “we are investing in our planet and our packaging to help make this problem a thing of the past,” he said.
Coke said it is also working to reduce waste by using an average of 50% recycled content in its drinks bottles by 2030, developing plant-based resins and reducing the plastics used in packaging.
PepsiCo set its goal last year to make 100% of its packaging recyclable by 2025.
Coke said it will invest in educating consumers on best recycling practice in their community, noting that despite calls for the practice, an education gap exists. Not everyone knows what can and can’t be recycled.
“Consumers around the world care about our planet, and they want and expect companies to take action,” Quincey said. “That’s exactly what we are going to do, and we invite others to join us in this critical journey.”