The global consumer campaign, which kicked-off in London and now reaching several consumer markets including Nigeria, aims to highlight the different factors – such as age and gender – that affect how the body processes alcohol.
Diageo’s DRINKiQ enables alcohol consumers discover how responsible drinking can be a part of a balanced lifestyle; in this vein it educates and empowers them to make positive changes for their wellbeing.
Partnering with leading global alcohol producers to hit the set target of training 10million consumers to make better alcohol decisions by 2025, the brand has helped to reduce binge drinking, drunk driving, underage drinking and other forms of harmful drinking.
An exceptional feature of the DRINKiQ platform is the interactive e-learning tool where you can take a quick 10-minute interactive test that helps you understand how your alcohol intake affects your body. At the end of this course, you will have learnt what it takes to be a Responsible Drinking Ambassador! Take the test here.