The La Casera Company (TLCC) has announced the launch of ‘Full Option SKUs’ of its famous apple drink. The soft drinks company said that the unveiling of different sizes of the same product is to ensure that everyone can enjoy premium apple at affordable prices.
According to the firm, the flagship brand (La Casera Apple drink) is now available in 35cl, 50cl and 60cl PET bottles.
The unveiling of the Full Option SKUs took place as the company marked the “International Fruit Day”, a day dedicated for people to share the benefits of fruits to family, friends and the needy as a symbol of love and joy. It is a day set aside to promote positive living conditions amongst people of different creeds, beliefs and way of life.
The company noted that La Casera Apple drink is made with 5% real apple juice, which cannot be found in any other carbonated apple drink in the market. As at 2018, La Casera remains the market leader with over 70% market share in the apple soft drink market in Nigeria, according to studies by Nielsen Market Research Agency.
The firm also pointed out that it has an array of other products in its stable other than its flagship apple soft drink. These include ready-to-drink Smoove Chapman, Bold Bitter Lemon and Nirvana Tonic Water, Nirvana Soda Water and Nirvana Premium Table Water.
Speaking at the recent launch, the Managing Director, The La Casera Company (TLCC), Roland Ebelt said, “as part of ongoing plans to engage consumers and offer them more options, this year has not been an exception in terms of thrilling activities from the brand, as TLCC promises a continuous and improved strategy to drive the brand for easy market penetration. We have introduced the ‘Full Option’ of our SKUs offering consumers options of 60cl, 50cl and 35cl bottles, a pack for every pocket and consumption style’’.
Ebelt reaffirmed the company’s commitment to the Nigerian soft drink market, sighting TLCC achievement through the pioneering of PET bottled soft drinks in Nigeria with La Casera Apple drink, which was launched in November 2001 with market presence across the 36 states of Nigeria including the Federal Capital Territory (FCT).
Speaking further, the MD revealed that the company has been able to pride itself with quality product delivery that has captured the interest of any Nigerians through the adoption of ingenious promotional strategies to create an increased demand in the market by associating with lifestyle and deploying value based communication across multiple channels.
The company noted that its famous Apple drink is produced under the highest quality standards, and in the process received the internationally acclaimed ISO 22000 certification for Food Safety Management System. The brand is in full compliance with NAFDAC, MAN and SON regulations regarding food and beverage manufacturing processes, operating one of the most sophisticated world class CSD production lines in Africa.
As part of its goals to connect with its consumers, the brand allows price discounts and allowances to distributors and retailers in order to make more products available in the market.