NDIC rebranding for effective service delivery says NDIC BOSS

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NDIC rebranding logo & MD/CEO Alhaji Umaru Ibrahim

From Benjamin A Ameh, Lagos

The rebranding initiative was part out of our strategic re-engineering to review the process, procedures and systems of the corporation in order to effectively discharge its mandate.

Speaking on its Special Day at the 27th Lagos International Trade Fair 2013 on Thursday, November 7, the Managing Director/Chief Executive Officer, Nigeria Deposit Insurance Corporation NDIC, Alhaji Umaru Ibrahim

The keynote address which delivered by the Executive Director Corporate Services of the Corporation, mrs Lola Abiola Edewor said It is also imperative to inform you about a very historic development in the NDIC. Just last week Thursday, october31, the winds of change reverberated across the NDIC with the lauching of a unique corporate identity. This change represents the NDIC of our dreams, the NDIC of the future that is geared towards consistent provision of enhanced service delivery to our insured depositors and other stakeholders. Understand, the logical question is why does the NDIC need to re-brand?

Ibrahim stated that re-branding is not just a mere change of colours and logos; it is about distinguishing oneself from the rest in service delivery. The bedrock of the NDIC re-branding initiative is our passionate commitment and desire to achieve qualitative service delivery.

“The NDIC family has recorded laudable achievements, but we must keep improving in terms of propelling the NDIC towards achieving the corporation’s vision of being amongst the top 20 deposit insurers in the world by the year 2020.”

Furthermore, he said we are confident that our rebranding package will help us to construct fresh and positive perceptions among our numerous depositors and major stakeholders across the country. By so doing, the corporation shall occupy a prime spot in the hearts and minds of our depositors and other stakeholders who will continue to trust the NDIC towards its abiding commitment to protect their interests and heard earned deposits.

“The NDIC has repositioned its operation to enable it develop competence to check bank distress before they worsen.

“To achieve this, the Corporation on Thursday unveiled its new brand identity, which is premised on three objectives.

“The three objectives of the repositioning, according to him, are the business to citizen objectives; business to business objectives; and business to government objectives.

“The business to citizens objectives would help engender public trust and confidence in the NDIC’s work and promote financial literacy among depositors, the business to business objectives would help improve its supervision of the banking sector.

‘The rebranding project would help to change the ways businesses were being conducted in the corporation. “As a policy response to the recent financial crisis, the design of deposit insurance has been redrawn in many jurisdictions. It is in this regard that the board and management of the NDIC decided to evolve a new corporate identity as part of the ongoing corporate re-engineering of the corporation.

“Rebranding is, therefore, a key step towards repositioning deposit insurance schemes to achieve their statutory mandates, and this branding is a strategic step that the corporation has deliberately taken as part of its business process.”


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