Okeme leads Oluwasona, Ekanem,others to discuss consumer in digital age

The Brand Journalists’ Association of Nigeria (BJAN) is set to hold a consumer summit on March 15 as part of activities to mark 2017 WorldConsumer Rights Day (WCRD).

The symposium, scheduled to take place at White HouseHotels, Ikeja GRA, Lagos between 10. am and 1. pm is expected to have largenumber of crème de la crème of the Nigerian marketing industry, journalists andmembers of the public as participants.

The theme of the seminar in line with the global theme for the 2017 WCRD is “Building A Digital World Consumers Can Trust.”

Expected to lead the discussion at the seminar is David Arome Okeme,President, Advertiser Association of Nigeria as well as the Chief Marketing Officer of Systemspecs, owners of Remita.

To join Okeme in discussing his paper are Oluwasoromidayo George, Director, Corporate Communications, Unilever Nigeria PLC, Kufre Ekanem,Corporate Affairs Adviser, Nigerian Breweries PLC, Adekunle Ayeni, GMD, BHMGroup, Kayode Olagesin, CEO, Towncriers, Kayode Oluwasana, President,Association of Advertising Agencies of Nigeria, Joshua Nggada, Lagos Head,Consumer
Protection Council.

Moderating the session is Sola Salako, president , Consumer Advocacy Forum of Nigeria (CAFON). She is renowned consumer advocate.

According to a statement signed by BJAN Chairman, GoddieOfose, this year symposium is the fifth in the series and the association’sdecision to join the rest of the world in celebrating consumers is to
deependiscussions on issues affecting consumers with particular focus on the plight of consumers in Nigeria.

In line with the global theme for the 2017 WCRD, the seminarwill seek to highlight the challenges consumers face in the present digitalage.

In the height of internet penetration, well over 3 billion,or 40% of the world’s population is online now, compared with just 1% in 1995,with all projections suggesting this number will continue to rise.
Although this still leaves many consumers who are struggling to access these technologies, the rapid growth of the internet, mobile phonesand other digital technologies has created opportunities and challenges formillions of consumers around the world.

Whilst consumers undoubtedly benefit from the increased access, choice and convenience that these technologies deliver, questionsremain about how to improve the quality of services, which online servicesconsumers can trust, what happens to the data they share online and whatconsumers’
rights are in relation to digital products.

Since 1983, the World Consumer Rights Day (WCRD) has been anawareness day, which is observed on March 15, every year.

The day was set to mark the definition of consumer rights,as outlined by former US President John F. Kennedy.

He was the first world leader to set out a vision ofconsumer rights and he also recognized the importance of consumers as a group.Kennedy gave the American consumer four basic rights: the right to safety, tochoose, to information and to be heard.

The WCRD was first celebrated in 1983 and became animportant annual occasion for mobilizing citizen action and solidarity withinthe international consumer movement.

The day is an opportunity for promoting the basic rights ofall consumers, demanding that those rights are respected and protected andprotesting about the market abuses and social injustices which undermine them.

The aim of WRCD is to celebrate solidarity within theinternational consumer rights movement.

The day is organized by Consumers International (CI), whichis the world federation of consumer groups that serves as the only independentand authoritative global voice for consumers and was founded in 1960.

Currently it has over 220 member organizations in 115 countries around the
world.

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