Unity Bank has held the maiden edition of SME Clinic in conjunction with Signal Alliance and Businessday. The event was part of a collaborative initiative to consistently promote Small & Medium Enterprises (SMEs) in the country.
The SME clinic was designed to boost SMEs operators in leveraging effective branding and marketing strategy expected to play key role in creating added value for products and making start-ups become big brand enterprise.
Coming on the verge of the fifth industrial revolution and the need to put SMEs ahead of fast paced developments, the clinic provided the platform to expose participants, drawn amongst Fintech operators, retailers, social services, schools, contractors, professional service firms, wholesalers, manufacturers, hospitality, clubs and associations, supplies and agric value chain, to the opportunities available as convergence of technology and human begin to take center stage.
Head of SME, Unity Bank Plc, Opeyemi Ojesina said that SMES remain key market focus as they have contributed about 48 per cent of the national Gross Domestic Product (GDP) in the last five years.