In a bold move to deepen financial inclusion and enhance awareness of its holistic financial solutions, Leadway Group, Nigeria’s leading non-banking financial services provider, has unveiled its nationwide retail campaign, tagged “No Looseguard.”
The initiative reflects Leadway’s unwavering commitment to bridging the financial literacy gap by offering accessible and tailored financial solutions to Nigerians. This strategic campaign unites the expertise of its five subsidiaries—Leadway Assurance Company (LAC), Leadway Asset Management (LAM), Leadway Pensure (LP), Leadway Capital and Trust (LCT), and Leadway Health (LH)—to create a comprehensive one-stop shop for financial security.
With a strong emphasis on proactive financial planning, No Looseguard seeks to enlighten Nigerians on the significance of wealth creation, risk management, retirement security, wealth protection, wealth transfer, and physical well-being. By doing so, Leadway ensures that individuals are empowered with the right tools to make informed financial, health, and life choices.
Reflecting on the campaign’s impact, Diana Mulili, Head of Digital Business at Leadway, underscored the need for intentional decision-making in securing financial stability. “Life comes at you fast, so don’t lose guard. If you snooze, you lose,” she emphasized, stressing the campaign’s goal of equipping Nigerians with knowledge that fosters financial security and peace of mind.
The No Looseguard campaign strategically launched across key commercial hubs, including Lagos, Abia, Enugu, Ibadan, and Abuja, with on-ground activations to directly engage communities and enhance financial literacy. By integrating digital media and traditional outreach methods, Leadway Group strengthens its brand presence while reinforcing trust and engagement with its diverse customer base.
As Nigeria’s financial landscape evolves, Leadway Group remains at the forefront, ensuring that individuals and businesses have access to innovative, customer-centric solutions tailored to their unique needs. Through this campaign, Leadway reaffirms its dedication to fostering economic stability, security, and well-being for all Nigerians.
Leadway Financial Services:
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