“Heirs Insurance Group Adopts Market Segmentation in Third-Party Insurance Amid Nationwide Compliance Campaign”

…Introduces USSD and Mobile App for Seamless Third-Party Insurance Purchase

In a bold move to make insurance more accessible and affordable for Nigerians, Heirs Insurance Group, the nation’s fastest-growing insurance provider, has launched the Flexi Comprehensive Motor Insurance—a cost-effective policy that delivers full-scale motor insurance benefits at a fraction of the usual cost.

Alongside this innovative offering, the company has expanded access to its Third-Party Motor Insurance, making it available via USSD code (*1100#) and the Simple Life mobile app. This strategic move empowers vehicle owners to easily comply with the nationwide enforcement of motor insurance policies.

The Flexi Comprehensive Motor Insurance Plan is designed to blend affordability with robust coverage, ensuring customers are financially shielded from the high costs of road accidents. The policy covers repair expenses for both third-party and policyholder vehicles, along with medical bills for injuries sustained in an accident.

Speaking on the new offering, Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance Group, emphasized the company’s commitment to bridging the insurance gap in Nigeria.
“We have prioritized accessibility and affordability to empower people with the right insurance choices. The Flexi Comprehensive Motor Insurance provides more value for less, while the Third-Party Motor Insurance covers the basics. No matter the choice, we want customers to have a plan that suits their immediate needs,” Okpagu stated.

The Flexi Motor Plan comes in three budget-friendly variants:

• Flexi 25 – ₦25,000 per year
• Flexi 35 – ₦35,000 per year
• Flexi 70 – ₦70,000 per year

These flexible pricing options enable customers to select coverage levels that align with their financial plans.

Both Flexi Comprehensive and Third-Party Motor Insurance policies are available for purchase via *Heirs Insurance Group’s website, Simple Life mobile app, USSD code (1100# for Third-Party insurance), and physical branches nationwide.

By adopting market segmentation in third-party insurance, companies like Heirs Insurance Group can enhance accessibility, affordability, and customer satisfaction, ensuring that every driver has an insurance option suited to their specific needs.

About Heirs Insurance Group

Heirs Insurance Group is a subsidiary of Heirs Holdings, a leading pan-African investment conglomerate with a presence in 24 countries across four continents. With a rapidly expanding retail footprint and a strong digital presence, Heirs Insurance Group remains committed to providing innovative insurance solutions to individuals and businesses across Nigeria.

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