Olufemi Soneye, chief corporate communications officer of the NNPC
In a bold move to curb the rising cases of vandalism of national assets, the Nigerian National Petroleum Company Limited (NNPC Ltd) has enlisted the influence of Kannywood, the renowned northern Nigerian film industry. This initiative underscores the vital role of entertainment and media in shaping public awareness and fostering national responsibility.
During an engagement session in Abuja, Olufemi Soneye, NNPC Ltd’s Chief Corporate Communications Officer, urged Kannywood actors and filmmakers to use their platforms to advocate against the destruction of critical infrastructure. His message was clear: these public figures are more than entertainers—they are powerful voices capable of shifting societal perceptions.
A Call to Action: The Role of Kannywood in National Development
Soneye’s appeal resonates deeply in a country where crude oil pipelines, power plants, and energy installations have been frequent targets of vandalism. The financial and economic impact of such activities is enormous, causing power outages, disrupting fuel supply, and weakening national security.
“You are not just actors. You are powerful influencers whose voices shape public opinion,” Soneye emphasized. “We must all play our part in educating the public about the dangers of vandalism. As respected figures in society, you have the influence to drive this message home.”
NNPC Ltd is a cornerstone of Nigeria’s energy security, contributing significantly to the national grid. Soneye highlighted key investments, including the Maiduguri Emergency Power Plant and the Afam VI and Okpai power stations, which collectively provide over 1,100 megawatts of electricity. However, he warned that if these assets were compromised, entire communities would face darkness, businesses would collapse, and the economy would suffer irreparable damage.
A Broader Strategy: National Security and Economic Growth
Under the leadership of Mele Kyari, the Group Chief Executive Officer, NNPC Ltd has implemented robust security measures to protect critical infrastructure. These efforts, supported by President Bola Tinubu and Nigeria’s defense and law enforcement agencies, have yielded significant improvements in asset protection.
Reflecting on these efforts, Soneye acknowledged the contributions of security forces and emphasized the importance of collective responsibility. “We need your partnership in raising awareness and fostering a culture of responsibility and patriotism among Nigerians,” he stated.
Looking Ahead: The Impact of Entertainment on Public Perception
The collaboration with Kannywood marks a strategic pivot in tackling infrastructure vandalism through storytelling and advocacy. By integrating messages of national unity and responsibility into films and public campaigns, the initiative aims to create lasting awareness among citizens.
As the engagement between NNPC Ltd and Kannywood unfolds, the expectation is that this partnership will reinforce a national consciousness that prioritizes the protection of vital assets. The success of this initiative could set a precedent for similar collaborations between the government and other sectors of the entertainment industry.
In the end, the message is simple yet powerful: safeguarding national assets is not just NNPC Ltd’s responsibility—it is a collective duty for all Nigerians.
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