L-R: Left to right: Boladale Odunlami, Commercial Manager; Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead; Wassim Elhusseini, Managing Director, Omofasa Orhiunu, Healthy Cereals Manager, all of Nestle Nigeria at the launch of Golden Morn 3in1 in Lagos recently.
In a groundbreaking move to enhance nutrition accessibility in Nigeria, Nestlé Nigeria has launched Golden Morn 3in1, the country’s first fully ready-to-eat cereal. This innovative product combines maize, soya, and milk in a convenient single-serve pack, requiring only the addition of water to deliver a complete, nutritious meal at any time of the day.
Since its introduction in 1986, Golden Morn has remained a household favorite, earning its place as Nigeria’s most consumed cereal. Building on this legacy, Golden Morn 3in1 is designed to meet the needs of modern consumers who seek both affordability and convenience without compromising on nutrition.
Speaking at the unveiling, Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, emphasized the company’s commitment to consumer-driven innovation:
“Golden Morn 3in1 is a significant breakthrough in our mission to provide accessible and affordable nutrition. Developed over two years of rigorous research and consumer insights, this product ensures families can enjoy a balanced meal with ease. We understand the economic realities and have designed this product to fit within the budgets of Nigerian households while delivering essential nutrients.”
The launch comes at a critical time when food affordability remains a pressing challenge. According to the State of Food Security and Nutrition in the World 2024 Report, an estimated 172 million Nigerians were unable to afford a healthy diet in 2022. Recognizing this urgent need, Nestlé Nigeria has positioned Golden Morn 3in1 as a cost-effective solution to help bridge the nutritional gap.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, highlighted the product’s value in tackling food insecurity:
“With a staggering number of Nigerians unable to afford nutritious meals, Golden Morn 3in1 offers a practical solution. Priced at an affordable ₦300 per 45g pack, it is fortified with GRAINSMART Protect—a blend of iron and essential vitamins that support immunity, alongside protein, calcium, and fiber for overall health.”
Beyond affordability, Golden Morn 3in1 helps households cut meal preparation costs by up to 32%, providing a nutritious and instant alternative to traditional breakfast options.
As Nestlé continues to innovate, it remains committed to leveraging consumer feedback to create products that cater to local dietary needs while promoting overall well-being. Golden Morn 3in1 stands as a testament to the company’s dedication to providing sustainable nutrition solutions for Nigerian families.
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