At the 2025 World Intellectual Property Webinar hosted by ImpactHER in partnership with the African Union, leading experts underscored the critical role that intellectual property (IP) plays in driving entrepreneurial success. The virtual event drew participation from over 260 female entrepreneurs across 29 African nations and three other countries outside the continent.
Delivering the keynote address, Uwa Ohiku, Senior Partner at Jackson, Etti & Edu, emphasized that intellectual property is not just a legal formality but a strategic asset that empowers businesses in multiple ways. She stated that IP supports entrepreneurs by offering a competitive edge, unlocking new revenue streams, attracting investors and strategic partners, improving access to funding, and minimizing legal exposure.
“Intellectual Property helps establish a distinct brand identity, which is essential for standing out in the marketplace,” Ohiku explained. “Investors and collaborators often view registered IP as a symbol of credibility and business value. Moreover, IP protection fosters quality and innovation, building customer trust and driving sustained patronage.”
A dynamic panel discussion followed, centered on the theme, “Common IP Pitfalls for Female Entrepreneurs.” Panelists warned against prevalent risks and offered actionable solutions. Jenner Akwale, an IP specialist, advised female business owners to routinely audit their IP assets, create clear internal policies, avoid unauthorized use of copyrighted materials, and scrutinize contract terms. “Some investors may embed hidden IP clauses in agreements, so it’s crucial for entrepreneurs to read every line carefully,” Akwale cautioned.
Susan Musyoka further encouraged entrepreneurs to embed IP into their broader business strategies to fuel innovation and long-term growth. Echoing this sentiment, Omotayo Queen Onakoju, Head of Legal at EbonyLife Studios, warned against the unauthorized use of free online content for marketing purposes. “Copyrighted works come with moral and economic rights. These rights cannot be separated, and users must acknowledge creators and provide appropriate compensation,” she stressed.
Throughout the session, the consensus among experts was clear: embracing intellectual property as a core business asset is no longer optional—it’s a fundamental step toward building sustainable, competitive, and legally sound enterprises in today’s knowledge-driven economy.
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