In a moment of global economic flux and regional turbulence, PwC’s 28th Annual Global CEO Survey offers a rare and timely glimpse into the mindset of Nigerian business leaders—one defined by resilience, foresight, and bold reinvention.
This year’s Nigerian perspective paints an inspiring picture. Amid inflation, volatile markets, and disruptive megatrends, CEOs in Nigeria are not just surviving—they are reshaping the future. PwC’s findings reveal a striking optimism, with 61% of Nigerian CEOs expecting global growth to improve in the next 12 months. An even more impressive 64% believe in the potential of Nigeria’s own economy despite current headwinds.
This shift did not happen overnight. Over the past five years, Nigerian CEOs have weathered currency devaluations, policy uncertainties, and a shifting technological landscape. What stands out now is a pivot—from defensive survival strategies to bold business reinvention. 61% are venturing into new sectors, while 56% are targeting new customer segments. They are harnessing the transformative power of generative AI and digital tools, with a staggering 81% planning to integrate AI technologies into their operations by 2027.
PwC’s Regional Senior Partner for West Market Area, Sam Abu, captures the mood perfectly:
“Thriving in Nigeria’s competitive business landscape demands resilience and strategic foresight from CEOs… The risk of delay can cause a widening gap between forward-thinking organisations and those struggling to keep pace.”
The story is also one of climate-conscious leadership. Sixty-seven percent of surveyed CEOs have already invested in climate-friendly initiatives—signaling not just a shift in operational models but a redefinition of corporate responsibility.
Looking back, this publication serves as a powerful reminder that adversity can inspire innovation. And looking forward, it is clear that Nigerian CEOs are not waiting for stability—they are creating it. Through agility, technology, and sustainability, they are not just responding to the future; they are shaping it.
For further insights, readers are encouraged to contact PwC Nigeria directly.
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