L-R: Group CEO, Dr. Nkechi Ali-Balogun, Managing Director, mediaReach OMD, Mr. Stephen Onaivi, Publisher, The Industry Newspaper, Mr. Goddie Ofose, Chairperson, Lagos Chapter of NIPR, Mrs. Comfort Nwankwo and MD/CEO, Nitro 121, Mr. Lampe Omoyele at the 6th edition of The Industry Summit organised by Industry Newspaper in Lagos.
Industry experts, top executives, and marketing professionals converged at the 2025 Industry Summit in Lagos with a unified message: it is time for business leaders to adopt new strategies that align with the evolving preferences of modern consumers.
Held at the Landmark Event Centre, the summit—tagged “Reimagining Consumer Connection in a Disruptive Era”—brought together decision-makers across sectors to reflect on past approaches and map out future-forward strategies focused on personalization, inclusivity, and authentic brand engagement.
During her keynote address, renowned global brand strategist, Dr. Anita Oyedele, revisited the transitional journey of marketing over the past decade. “We marketed to people, not with them,” she said, emphasizing the urgent need for brands to evolve. “That era is over. Today’s consumers expect to be heard, seen, and involved.”
Her remarks evoked strong reactions from the audience, many of whom recalled how legacy brands lost market share by ignoring subtle shifts in consumer behavior. Dr. Oyedele’s speech set the tone for the summit’s deep-dive sessions on consumer intelligence, data-driven storytelling, and human-centric branding.
Panelists also emphasized that marketing can no longer be a one-size-fits-all operation. “Our consumers are not numbers. They’re voices. They’re moods. They’re tribes,” said Mrs. Ijeoma Atuegbu, Chief Marketing Officer at a leading fintech company. “Marketing today is about building community, not just pushing content.”
Veteran industry players offered candid reflections. Mr. Tunde Onwudiwe, CEO of a major FMCG company, shared how his firm restructured its branding strategy to stay relevant. “We had to unlearn traditional methods and bring our customers into the decision-making room,” he said. “Their feedback now informs our product development process.”
Throughout the summit, there was a consistent call for organizations to invest in consumer research and adopt agile frameworks to respond to market shifts in real-time. Discussions also touched on the role of technology in consumer engagement, particularly the use of AI, social listening tools, and immersive digital platforms.
The summit ended with a strong consensus: brands that fail to prioritize consumer-centric strategies risk losing their competitive edge.
For many attendees, the 2025 Industry Summit was more than an annual gathering—it was a wake-up call and a blueprint for a future where business success is defined not just by market share, but by emotional connection and trust.
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