A new telecommunications company has officially launched operations in Nigeria, promising to challenge existing players with a distinctive approach to mobile billing and customer experience. The company, which debuts with the unique 0724 phone number prefix, has unveiled a “minutes-only” billing model that it says will offer greater transparency and value to consumers.
In contrast to the traditional system where customers recharge with airtime that is then used for calls, data, SMS, and value-added services, the new entrant will allow users to purchase call minutes directly. This approach, the company claims, eliminates the ambiguities often associated with airtime deductions and bundled service charges.
The new telecom operator also plans to implement a straightforward data billing structure, charging users based on clear, usage-based metrics without hidden costs or automatic service activations.
“Consumers deserve to know exactly what they’re paying for,” a company spokesperson said during the official launch. “By selling minutes instead of airtime, we are removing the confusion and restoring trust in how telecom services are billed.”
This alternative billing strategy has already begun sparking conversations among stakeholders in the industry. Many are asking: what is the real difference between airtime and minutes? The company explained that while airtime is a general credit system used across various services, selling minutes directly ties payment to voice service alone—making costs more predictable and manageable for users.
With the Nigerian telecom market dominated by major players, the new company faces an uphill battle for market share. However, its leadership believes that customer dissatisfaction with existing operators—particularly around opaque billing and unsolicited service deductions—creates an opening for innovation-driven disruption.
The launch of the 0724 prefix is part of the brand’s strategy to carve out a distinct identity in a competitive market. The company is expected to roll out services across key cities in the coming months, with plans to expand nationwide.
Industry analysts say that while the impact of the “minutes-only” model remains to be seen, the entry of a new player focused on billing clarity could force existing operators to reassess their pricing and customer engagement models.
As the telecom landscape continues to evolve, Nigerian consumers may soon have more control—and more choices—in how they stay connected.
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