As part of a bold effort to diversify the state’s economy and stimulate job creation, the Taraba State Ministry of Heritage and Eco-Tourism has launched a strategy campaign targeting skilled and career-oriented individuals for deployment across five major tourist destinations within the state.
The initiative, announced in Jalingo by the Ministry, is a key component of Taraba’s broader economic diversification strategy, which places eco-tourism and cultural preservation at the forefront of its development agenda. The campaign drive aims to fill positions in heritage protection, eco-site security, visitor management, and environmental sustainability roles — all designed to support the revitalization of the state’s tourism assets.
“This recruitment is more than a workforce expansion. It is a commitment to building a sustainable tourism framework that generates employment while preserving our natural and cultural identity,” the Ministry said in a statement. “We are inviting those who are passionate about tourism and conservation to join us in this journey.”
However, questions remain about the long-term sustainability of Taraba’s diversification strategy amid shifting national economic policies. With Nigeria grappling with fluctuating revenue from oil, states like Taraba are turning to alternative sectors like tourism, agriculture, and renewable energy to broaden their economic base. Experts warn that unless backed by consistent policy support, funding, and infrastructure development, these diversification efforts may struggle to yield the desired outcomes.
Despite these concerns, Taraba State has maintained a clear focus on promoting eco-tourism as a viable economic pillar. The Ministry’s latest recruitment is expected to serve dual purposes: enhance the management of tourist attractions and provide livelihood opportunities for residents — particularly youth — in a state where unemployment remains a significant challenge.
The five tourist locations targeted under this initiative include some of Taraba’s most renowned sites, known for their ecological richness and cultural significance. The strategic deployment of personnel to these locations is expected to improve safety, boost visitor satisfaction, and encourage greater investment in the state’s tourism sector.
Analysts note that for Taraba’s economic diversification to be truly sustainable, it must be accompanied by robust infrastructure, policy continuity, and public-private partnerships. The success of this tourism-driven strategy will also depend on how well the government navigates policy shifts at the federal level and responds to market realities.
Nevertheless, the Ministry remains optimistic.
“This is the time to think long-term. Our youth need jobs, and our heritage needs protection. Tourism offers a sustainable bridge between the two,” the Ministry added.
Interested applicants are encouraged to apply at the Ministry’s headquarters in Jalingo and take the first step toward a career that blends passion with purpose.
Start your journey with us — building a career while preserving Taraba’s natural and cultural treasures.
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