In a bold move to diversify its business portfolio, leading quick-service restaurant company, Tantalizers Plc, has announced a strategic partnership with Degue Broadcasting Network, owners of the once-thriving DBN Television. The deal, officially disclosed in a notice to the Nigerian Exchange (NGX), marks a significant shift for Tantalizers as it deepens its investment in Nigeria’s media and entertainment sector.
The partnership aims to revive and restructure DBN Television, which has remained inactive for several years. According to the filing signed by Olamide Babawale-Mo, Company Secretary of Tantalizers, the initiative will breathe new life into the station while introducing innovative ideas to Nigeria’s broadcasting landscape.
“The takeover and revival of DBN Television will help us amplify our presence in the media space and tell the African story in a way that empowers Africans,” said Adam Nuru, Chairman of Tantalizers Plc, highlighting the company’s broader vision to influence the continent’s media narrative.
Chairman of DBN, Osa Sonny Adun, also expressed optimism about the venture’s potential. He noted that the new television channel, backed by strong capital and content strategy, would “redefine television in Africa,” offering a renewed platform for local storytelling and entertainment.
A Broader Diversification Drive
The DBN partnership is the latest in a string of strategic moves by Tantalizers aimed at repositioning the company beyond the food industry. Since late 2024, the firm has made significant acquisitions and investments across sectors.
In December 2024, Tantalizers acquired DanBethel Marine Services Limited, a marine and fishing business operating out of Apapa. This was followed by a March 2025 partnership with U.S.-based Quinn Fisheries and Harvester Fishing to acquire 10 fishing trawlers, signaling its interest in Nigeria’s expanding blue economy.
In mid-May 2025, the company further expanded into the entertainment space through the acquisition of Grand Media Projects Limited, a media firm founded by renowned Nigerian filmmaker Tade Ogidan.
These diversification efforts were largely fueled by a N1 billion private equity injection in late 2024 from Food Specialties and Banklink Africa, which are now the company’s majority shareholders.
Positive Market Response
Despite challenges in Nigeria’s economic landscape, Tantalizers’ diversification strategy has reflected positively on its market performance. The company recorded a 16.59% gain in the first half of 2025. Its stock opened the year at N2.05, dipped in February, but rebounded strongly in March, its best month—reaching N2.90. By the end of June, shares closed at N2.39, with a market volume of 2.2 billion shares traded. As of July 2, 2025, Tantalizers’ share price stood at N2.42.
Challenges Ahead
While the revival of DBN Television presents exciting opportunities, industry analysts caution that restarting a dormant media platform will require more than funding. Success will depend on the ability to build strong content pipelines, embrace digital transformation, and regain audience trust in an increasingly competitive broadcast landscape.
For Tantalizers, this media venture represents a bold leap from its quick-service restaurant roots into a new frontier of African storytelling. And for DBN Television, it marks a second chance to reclaim its place as a voice in Nigeria’s media space.
As the company charts this new path, industry watchers will be paying close attention to whether this partnership can successfully bridge the gap between business diversification and meaningful cultural impact.
@ The Ameh News: All Rights Reserved
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