The Brand Journalists Association of Nigeria (BJAN) has announced that its highly anticipated annual conference will hold on November 28, 2025, at the Oriental Hotel, Victoria Island, Lagos, with the central theme: “Artificial Intelligence (AI) and Marketing Workflow: Opportunities and Challenges.”
The conference, according to BJAN Chairman, Mr. Daniel Obi, is set to gather leading voices from across the advertising, telecoms, banking, marketing, and technology sectors, alongside regulators, academics, and consumers. The goal, he said, is to critically examine how AI is transforming marketing workflows, customer engagement, and regulatory compliance in Nigeria and beyond.
A Lineup of Industry Heavyweights
Confirmed speakers include Cherry Eromosele, Executive Vice President of Group Marketing & Corporate Communications at Interswitch Group, and Folajimi Daodu, CEO of Vault Hills, both of whom are expected to provide real-world insights into how businesses are adopting AI-driven solutions.
Adding a regulatory perspective, Lekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), will deliver a keynote on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”
The conference will also feature a panel discussion of eminent AI experts and practitioners, moderated by leading voices in the IMC sector. The session will explore both the excitement and concerns AI brings to marketing practice.
The event will be chaired by Mr. Udeme Ufot, Group CEO of SO&U, one of Nigeria’s most respected advertising leaders.
Why It Matters
Artificial Intelligence is no longer a distant concept — it is already shaping marketing campaigns, consumer targeting, and brand engagement across industries. From AI-powered chatbots to predictive consumer analytics and personalized advertising, the technology is redefining the marketing playbook.
However, alongside these opportunities come pressing concerns: ethical dilemmas, regulatory oversight, workforce displacement, and data privacy. These issues make AI a double-edged sword for both businesses and regulators.
Speaking on the importance of the theme, Mr. Obi noted:
“AI is reshaping how industries operate globally. For Nigeria, the challenge is how to embrace its benefits while mitigating its risks. Our conference will help operators, policymakers, and stakeholders strike that balance.”
Industry Reactions
Leaders in the advertising and marketing ecosystem are already welcoming BJAN’s choice of theme.
- A senior telecoms executive described the forum as “timely and necessary, given how AI is quietly disrupting customer engagement strategies in our sector.”
- A banking sector stakeholder added: “This conference will give us practical tools to leverage AI responsibly in financial services marketing, especially as competition grows fiercer.”
Regulators are also paying close attention. With ARCON’s participation, the conference is expected to provide clarity on how Nigeria’s advertising laws will evolve to keep up with AI-driven marketing trends.
What’s Next
Observers expect the BJAN conference to set the tone for a more structured industry-wide conversation on AI. Beyond marketing, the insights could ripple across other sectors, influencing policy development, regulatory frameworks, and corporate adoption strategies.
For professionals, Obi emphasized that the event will serve as a capacity-building platform, offering networking opportunities and actionable knowledge. “Attending this conference is not an option; it is a necessity for anyone who wants to stay ahead in the age of AI,” he said.
A Gathering of Stakeholders
The BJAN annual conference has, over the years, evolved into a major platform for thought leadership in Nigeria’s brand and marketing ecosystem. This year’s edition is expected to be no different, with advertising executives, technology innovators, regulators, academics, journalists, and business leaders all set to converge for what promises to be a defining conversation on the future of marketing in the digital age.
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