The Brand Journalists Association of Nigeria (BJAN) has officially launched the campaign for its 2025 Annual Brands and Marketing Conference, with this year’s theme focusing on one of the most transformative forces in the business world—Artificial Intelligence (AI).
Themed “AI and the Future of Marketing Workflow: Disruption or Opportunity”, the 2025 edition seeks to explore how AI is redefining marketing strategy, creativity, and communication across industries, while prompting stakeholders to adapt to an era where technology and human ingenuity must coexist.
The event is scheduled to hold on Friday, November 28, 2025, at the Oriental Hotel, Victoria Island, Lagos, bringing together top industry leaders, brand custodians, and communication experts for a day of deep insight and dialogue on the evolving intersection of technology and marketing.
Industry Leaders to Lead Conversations on AI Transformation
The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Mr. Olalekan Fadolapo, will serve as Guest of Honour, underscoring the importance of ethical and adaptive marketing practices in an age of automation.
Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Corporate Communications at Interswitch Group, will moderate the session, guiding conversations around how brands can strategically integrate AI to enhance creativity, efficiency, and consumer engagement.
The lineup of speakers and panelists reflects a powerful mix of marketing, data, and technology leaders, including:
- Daniel Obi, Chairman, BJAN
- Udeme Ufot, MD/CEO, SO&U
- Lanre Basanta, Co-Founder/CEO, Optimus AI Labs
- Emma Adeniran, Business Unit Director, +Acuity Limited
- Morolake Emokpaire, Marketing Lead, Cadbury Nigeria
- Austin Onyebuchi, Chief Information Officer, UBA
- Dr. Seyi Akindeinde, Chief Technical Officer, Digital Encode
- Folajimi Daodu, Founder/CEO, Vaulthill
- Adedayo Odulaja, General Secretary, BJAN
“AI Is Not a Threat—It’s a Catalyst for Creativity,” Says BJAN Chairman
Speaking during the campaign launch in Lagos, Daniel Obi, Chairman of BJAN, described the 2025 conference as a defining platform for discussing how AI is transforming marketing workflows and reshaping the future of brand communication.
“Artificial Intelligence is not a threat to creativity—it is a catalyst for efficiency and innovation,” Obi said. “As journalists and brand custodians, we must embrace the opportunity AI offers to enhance storytelling, strengthen consumer trust, and deliver measurable business value.”
He emphasized that the conference would address critical concerns around automation, ethics, and data-driven personalization, while equipping marketers and journalists with tools to stay relevant in a fast-evolving digital environment.
Adedayo Odulaja, General Secretary of BJAN, added that the association’s goal remains consistent—promoting the values of transparency, professionalism, and informed communication.
“We are not just convening another conference,” Odulaja noted. “This campaign is about shaping the future of our profession, where technology and human creativity collaborate to deliver meaningful impact.”
Reflecting on a Decade of Brand Conversations
Since its inception, the BJAN Annual Brands and Marketing Conference has grown into one of Nigeria’s most respected platforms for industry engagement and knowledge sharing. Previous editions have addressed themes such as digital transformation, sustainability, corporate trust, and the evolving role of brand journalism in shaping public perception.
The conference has attracted participation from leading brands such as MTN, Nestlé, Guinness Nigeria, Nigerian Breweries, Access Bank, and Flour Mills of Nigeria, among others—creating a bridge between media professionals, brand executives, and policymakers.
This year’s theme marks a significant shift toward understanding the role of AI in marketing workflow optimization, from predictive analytics and audience targeting to creative personalization and ethical communication.
Why 2025 Matters: Preparing for the Future of Work and Marketing
The 2025 conference, according to BJAN leadership, will not only analyze how AI is changing marketing operations but will also focus on preparing professionals for the future of work—where adaptability, data literacy, and storytelling will be crucial.
As the campaign gains momentum, BJAN is leveraging traditional and digital media channels to engage the public, inviting participation from marketers, agencies, journalists, and academics across Africa.
“This year’s conversation goes beyond buzzwords,” Obi reaffirmed. “It’s about equipping professionals with the mindset and skills to thrive in an AI-driven economy while preserving the authenticity that defines impactful branding.”
A Platform for Collaboration and Innovation
For BJAN, the 2025 conference represents more than an annual gathering—it’s an evolving legacy of advocacy, learning, and collaboration. The association’s consistent dedication to communicating brand values has strengthened its position as a credible voice in Nigeria’s marketing and media industry.
With AI rapidly transforming consumer expectations and marketing execution, the upcoming conference will serve as a critical forum for aligning technology with creativity and ethics—ensuring that Africa’s brands not only compete globally but lead meaningfully.
The Brand Journalists Association of Nigeria (BJAN) has launched the campaign for its 2025 Annual Brands & Marketing Conference, themed “AI and the Future of Marketing Workflow: Disruption or Opportunity.” The event will bring together top industry leaders to discuss how Artificial Intelligence is reshaping creativity, communication, and marketing innovation across Africa.
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