Creato Urban Launches as Modion Communications Unveils Bold Rebrand for Global Growth
Modion Communications, one of Africa’s most decorated PR-led integrated communications agencies, has officially rebranded as Creato Urban, unveiling a new identity that aligns with its expanded creative vision and global ambitions. The strategic transition marks the agency’s 10th anniversary and signals its evolution into a creative intelligence powerhouse with a refined focus on shaping minds, markets, and culture.
Over the last decade, Modion Communications established itself as a trailblazer in African storytelling and brand influence. The agency delivered high-impact campaigns across more than 20 sectors, earning major international recognitions. Among its most notable achievements are winning the SABRE Platinum Award—a first for any Nigerian PR agency—and clinching victory at the ICCO Next Gen World Cup, further solidifying its position as a globally competitive, innovation-driven communications firm.
Speaking on the rebrand, Odion Aleobua, Founder and CEO of Creato Urban, described the milestone as both reflective and futuristic.
“Reaching our 10-year milestone provided a powerful moment for reflection and reinvention. Creato Urban signals the path we have been building towards—new, bold, daring, yet deeply strategic. It sharpens our belief in the power of creativity to shift how people think,” Aleobua said.
He explained that the transition comes at a time when the agency is expanding its reach across industries and regions while deepening its capabilities in design thinking, strategy, and creative innovation.
The rebrand, which follows months of strategic repositioning and brand alignment, introduces a broader Creative Intelligence Framework that strengthens the agency’s services in storytelling, digital intelligence, reputation and crisis leadership, culture-shaping, and brand transformation. These enhancements, according to the agency, are designed to meet the evolving needs of African and global brands in an era of rapid market shifts.
“Our work has always been rooted in unrelenting creativity,” Aleobua added. “Creato Urban gives us the headspace to think more boldly, create without limits, and deliver work that shapes minds and markets.”
Despite the change in identity, Creato Urban assures clients and partners that its core values—excellence, innovation, and strong partnership—remain unchanged. The agency says the new brand reflects its next leap into global relevance, creative leadership, and measurable impact.
About Creato Urban
Creato Urban is a strategic communications and creative intelligence company delivering storytelling, brand-building, digital solutions, and reputation leadership to clients across diverse industries. Recognised across Africa and internationally, the agency is committed to redefining creativity, driving innovation, and helping brands achieve strong market influence and global resonance.
Modion Communications has rebranded as Creato Urban, unveiling a bold new identity that reflects its expanded creative intelligence, global ambitions, and award-winning decade of storytelling excellence.
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