MILO Launches 1 Million-Cup Ramadan Gifting Drive Across Northern Nigeria

In a bold demonstration of compassion and community spirit, MILO has launched a 30-day Ramadan gifting campaign across Northern Nigeria, extending support to families and reinforcing the values of unity, generosity, and care that define the holy month.
The initiative, which spans key communities across the region, will see the distribution of over one million sampled cups of MILO, more than 1,000 cartons of the beverage, and essential Iftar items including prayer mats, prayer kettles, and plastic buckets. The effort is designed to ease the burden on families during Ramadan while strengthening the bond between the brand and its consumers.
Speaking at the official launch, Gilbert Tweneboah-Koduah, Category Manager for Beverages, said the campaign reflects MILO’s dedication to meaningful engagement beyond commercial activity.
“Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion,” he stated.
To ensure effective and equitable distribution, the donated items will be handed over to 100 religious and community leaders overseeing mosques with an average congregation of about 300 worshippers each. These leaders will coordinate the sharing of the items within their communities, ensuring that support reaches families who need it most.
The campaign is further amplified by MILO ambassadors, including Nigerian football star Ahmed Musa, Mansurah Isah, and Sulaimon Bosho, who have lent their voices to promote the message of unity and generosity throughout the month.
Also speaking on the initiative, Toju Egbebi, Corporate Affairs Manager at Nestlé Nigeria, revealed that the effort has been widely welcomed by community leaders. Sheikh Ibrahim Shehi Mai Hula, Chairman of the Kano State Hisbah Board, commended the brand for going beyond commercial objectives.
“It’s great to see MILO, a brand we trust, go beyond commercial sales to support those in need during Ramadan. Their donation is helping us reach more people, and we are grateful for their generosity,” he said.
Beyond the Ramadan campaign, MILO continues to invest in youth development and grassroots empowerment through initiatives such as the MILO Building Champs programme, the MILO Building Champs Sports Fest, and the MILO Basketball Championship. These programmes underscore the brand’s long-term commitment to nurturing talent, promoting healthy lifestyles, and building resilient communities across Nigeria.
As Ramadan unfolds, MILO’s 30-day gifting drive stands as a testament to the power of corporate responsibility anchored in cultural sensitivity—bringing nourishment, hope, and shared joy to thousands of families across Northern Nigeria.