Multimix Academy, CICAN Empower Journalists with Critical Supply Chain Reporting Skills

In a strategic effort to strengthen knowledge-driven journalism in Nigeria’s industrial and manufacturing sectors, Multimix Academy recently collaborated with the Commerce, Industry Correspondents Association of Nigeria (CICAN) to host a capacity-building webinar designed to equip journalists with deeper insights into logistics and supply chain operations.
The webinar, themed “Demystifying Logistics & Supply Chain for Better Industry Reporting,” formed part of CICAN’s ongoing “Beyond the Headlines” knowledge series aimed at helping journalists understand the complex operational realities behind the sectors they report on.
The session featured an in-depth lecture by renowned logistics and supply chain expert Dr. Obiora Madu, the Managing Director and Chief Executive Officer of Multimix Academy, Lagos. Dr. Madu also serves as the Director-General of the African Centre for Supply Chain (ACSC) and is widely regarded as one of Africa’s leading authorities on supply chain strategy and logistics management.
Building Deeper Industry Knowledge for Journalists
The webinar attracted journalists who cover commerce, manufacturing, trade, aviation cargo, maritime logistics, and industrial policy. Participants were taken through the intricate mechanics of supply chain systems—from procurement and production logistics to distribution networks and market delivery.
According to Dr. Madu, effective industry reporting requires more than access to press releases or corporate statements; it demands a solid understanding of how operational systems actually function within businesses.
He explained that supply chains represent the “invisible engine” of modern commerce, linking factories, transportation networks, ports, warehouses, and markets in a coordinated system that determines the cost, speed, and availability of goods.
“Many of the stories we read about rising costs, manufacturing challenges, or distribution delays are rooted in supply chain realities,” Dr. Madu noted during the session.
“If journalists understand these operational dynamics, they can tell more accurate and insightful stories about industry performance.”
Multimix Academy Steps In With Training Opportunity
As part of its commitment to strengthening professional reporting standards, Multimix Academy announced a special incentive for journalists who participated in the webinar.
The academy is offering two premium training slots in its advanced supply chain course to journalists who produce the most insightful post-webinar industry reports based on lessons from the session.
The initiative is designed to encourage participants to translate technical knowledge into high-quality journalism that explains complex industrial issues to the public.
The winning journalists will gain access to a specialized professional programme offered by Multimix Academy—an institution recognized for training supply chain managers, logistics professionals, and industrial executives across Nigeria and the wider African region.
Connecting Journalists With Industry Practitioners
The webinar also created a platform for interaction between journalists and supply chain practitioners working within Nigeria’s manufacturing sector. Supply chain managers and logistics managers from several manufacturing companies participated in the session, sharing practical experiences on the operational challenges they face in managing production inputs and distribution networks.

For journalists covering Nigeria’s economy, these insights provide critical context for reporting on inflation, supply disruptions, trade policy, and industrial output.
CICAN’s Role in Strengthening Economic Journalism
The Commerce, Industry Correspondents Association of Nigeria (CICAN) has increasingly positioned itself as a platform for professional development among journalists covering the nation’s economic sectors.
By organizing technical knowledge sessions such as the “Beyond the Headlines” webinar series, the association aims to help reporters move beyond routine news coverage toward deeper analytical reporting.
Industry observers say this approach is particularly important in a country where economic narratives are often influenced by policy shifts, global market trends, and infrastructure challenges.
With more journalists gaining direct exposure to operational experts like Dr. Madu, the quality of reporting on logistics, manufacturing, and supply chain performance is expected to improve significantly.
Why Supply Chain Reporting Matters
Experts note that supply chain efficiency has become one of the most critical determinants of industrial competitiveness worldwide.
In Nigeria, where manufacturers frequently contend with transportation delays, import bottlenecks, and rising logistics costs, supply chain performance can significantly affect production capacity and consumer prices.
Understanding these dynamics allows journalists to provide deeper context when reporting on economic trends, inflation patterns, or disruptions in the availability of essential goods.
A Knowledge Bridge Between Industry and the Media
The CICAN webinar represents a growing recognition that accurate economic reporting depends heavily on technical understanding.
Through partnerships with institutions like Multimix Academy, journalists are being equipped with the analytical tools needed to interpret complex industry data and operational realities.
For participants, the session served as both a learning opportunity and a reminder that behind every headline about rising prices, manufacturing challenges, or supply shortages lies a sophisticated system of logistics and supply chain operations.
By encouraging journalists to look beyond the headlines, initiatives like this are helping to cultivate a new generation of reporters capable of delivering deeper, more informed narratives about Nigeria’s evolving industrial landscape.
Multimix Academy partners with the Commerce, Industry Correspondents Association of Nigeria (CICAN) to train journalists on logistics and supply chain reporting, offering two premium course slots for the best post-webinar industry reports.