WCRD 2026: NAFDAC, FCCPC, BJAN Applaud Rite Foods’ Quality, Transparency, Consumer Focus

Nigeria’s consumer protection landscape took centre stage as the National Agency for Food and Drug Administration and Control (NAFDAC), Federal Competition and Consumer Protection Commission (FCCPC), and the Brand Journalists Association of Nigeria (BJAN) jointly applauded Rite Foods Limited for its sustained investment in modern manufacturing infrastructure, adherence to global quality standards, and a consumer-first philosophy that is helping to deepen trust in Nigeria’s fast-moving consumer goods (FMCG) sector.
The commendation was delivered during a high-level stakeholder engagement held to commemorate the World Consumer Rights Day (WCRD) 2026, themed “Safe Product, Confident Consumers.” The event, hosted at Rite Foods’ ultra-modern production facility in Ososa, Ogun, served as a convergence point for regulators, consumer rights advocates, and media professionals focused on strengthening product safety, accountability, and consumer awareness.
Observed globally on March 15, World Consumer Rights Day highlights the importance of protecting consumers while promoting fairness, transparency, and responsibility across markets. This year’s Nigerian engagement reinforced the need for deeper collaboration between government agencies, manufacturers, and the media in building a resilient consumer protection ecosystem.
Welcoming participants, the General Manager, Operations at Rite Foods Limited, Mr. Femi Ajileye, reiterated the company’s commitment to delivering world-class food and beverage products that meet both local and international standards. He disclosed that the company’s operational strategy is driven by continuous investment in cutting-edge technology, automated production lines, and stringent quality control systems designed to guarantee product safety and consistency.
“At Rite Foods, we are guided by a clear philosophy—to consistently produce safe, high-quality products that consumers can rely on. Our infrastructure, processes, and workforce are aligned to global best practices, ensuring that every product leaving our factory meets the highest standards,” Ajileye said.
He further emphasized that transparency and stakeholder engagement remain critical pillars of the company’s operations, noting that opening its facility to regulators and journalists reflects its confidence in its production processes.
Speaking on behalf of FCCPC’s Executive Vice Chairman, Tunji Bello, the Commission’s South-West Zonal Coordinator, Dr. Olubunmi Dorcas Otti, commended Rite Foods for setting a strong example in regulatory compliance and corporate accountability. According to the FCCPC Boss, the company’s transparent approach and adherence to high manufacturing standards play a significant role in enhancing consumer confidence.
“Rite Foods has demonstrated that quality and transparency are essential in building trust. By opening its operations to stakeholders, the company has shown confidence in its processes and a willingness to be accountable. This is the kind of industry behaviour that strengthens consumer protection in Nigeria,” Bello stated.
FCCPC also highlighted the indispensable role of the media in promoting consumer awareness, noting that accurate reporting helps bridge information gaps between producers, regulators, and the public.
In a similar vein, Dr. Tinuola Akinnubi, speaking on behalf of NAFDAC’s Director-General, Mojisola Adeyeye, underscored that consumer rights remain central to regulatory governance. NAFDAC DG outlined core consumer rights—including safety, information, choice, redress, and the right to be heard—as fundamental to building trust in any economy.
“A protected consumer is a confident consumer, and confident consumers are critical to market growth and national development,” she said.
Adeyeye further stressed the need for strengthened regulatory surveillance, enhanced post-market monitoring, improved stakeholder collaboration, and the adoption of digital tools for product traceability and consumer engagement.
Delivering the keynote address, Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), explored the intersection of technology and consumer protection. In her presentation titled “Using AI to Improve Consumer Confidence,” she introduced the CAFON Consumer Companion (3C) App—an innovative solution designed to empower consumers with tools for complaint resolution, dispute management, and identification of rights violations.
She noted that technology, particularly artificial intelligence, is increasingly becoming a vital tool in strengthening consumer protection frameworks, improving transparency, and enhancing accountability across industries.
Salako also commended Rite Foods for its openness, stating that companies willing to subject their processes to public scrutiny demonstrate a high level of integrity and confidence in product quality.
Adding the media perspective, Chairman of BJAN, Daniel Obi, described the factory tour as a powerful demonstration of professionalism and operational excellence. He noted that the level of hygiene, automation, and quality assurance observed during the visit reinforces public confidence in the company’s products.
“The transparency displayed by Rite Foods is commendable. It not only builds trust but also sets a standard for other manufacturers in the industry. What we have seen here reflects a commitment to responsible production and consumer satisfaction,” Obi remarked.
Rite Foods continues to expand its footprint in Nigeria’s FMCG sector with a robust portfolio that includes 13 variants of Bigi Carbonated Soft Drinks and Bigi Beef Sausages. The company’s commitment to innovation, sustainability, and social impact has earned it multiple industry recognitions, including the Outstanding FMCG Corporate Brand of the Year at the SISA Awards and honours at the SERAS Awards.The Brand Journalists Association of Nigeria (BJAN) shortly after guided tour of the Rite foods factory and the World Consumer Rights Day 2026

Industry observers note that as Nigeria intensifies efforts to strengthen consumer protection frameworks, companies like Rite Foods are playing a critical role in setting benchmarks for quality, transparency, and innovation. The convergence of regulators, manufacturers, and the media at the WCRD 2026 forum signals a growing consensus that consumer confidence is the cornerstone of sustainable economic growth.
NAFDAC, FCCPC, and BJAN commend Rite Foods for high-quality manufacturing, transparency and consumer-centric innovation at World Consumer Rights Day 2026 in Ogun’s facility guided tour.