In a continued effort to bolster Nigeria’s creative industry, Leadway Group, a leading non-banking financial services provider, has reaffirmed its commitment to supporting the arts by sponsoring the 2025 edition of the +234Art Fair for the second consecutive year.
This sponsorship underscores Leadway’s dedication to preserving Nigerian heritage, celebrating artistic talent, and fostering the growth of the country’s cultural sector. Themed “Championing Patronage in Nigerian Art,” this year’s +234Art Fair aims to provide a vibrant platform for emerging artists, collectors, and enthusiasts to engage with contemporary Nigerian art.
The exhibition will feature an array of artistic expressions, including paintings, sculptures, photography, and mixed-media works, showcasing the ingenuity and creativity of Nigeria’s most promising talents. The event seeks to encourage greater investment in the local art scene while positioning Nigerian artists on the global stage.
Speaking on the sponsorship, Aishat Bello-Garuba, Head of Corporate Services at Leadway Holdings, emphasized the organization’s passion for empowering the creative sector:
“At Leadway, we recognize the profound impact of art in shaping national identity, fostering unity, and driving economic growth. Our continued support for the +234Art Fair is a testament to our belief in the transformative power of creativity. By providing a platform for talented artists to showcase their works, we are contributing to a thriving art ecosystem that inspires and educates future generations.”
She further noted that Leadway’s support extends beyond financial sponsorship, encompassing mentorship, networking opportunities, and strategic partnerships aimed at elevating the industry.
Following the success of the inaugural +234Art Fair in 2024, this year’s edition promises a more immersive experience, featuring panel discussions, live art demonstrations, and interactive sessions with renowned artists and industry experts.
As a champion of Nigeria’s creative sector, Leadway Group continues to play a pivotal role in fostering cultural appreciation and economic opportunities through the arts. By investing in initiatives like the +234Art Fair, the company reinforces its commitment to national development and the empowerment of creative professionals.
Reflections on Leadway’s Art Legacy
Leadway’s sponsorship of the +234Art Fair is more than a corporate initiative—it represents a broader vision for Nigeria’s creative industry. The financial services giant has steadily positioned itself as a catalyst for positive change, bridging the gap between finance and culture.
By nurturing young artists, promoting art collection, and driving conversations around the economic value of creativity, Leadway is actively shaping a future where Nigerian art commands both local and international recognition.
As the 2025 edition of the +234Art Fair unfolds, it stands as a beacon of artistic excellence and a reminder of the role corporate organizations can play in national cultural advancement.
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