The Chief Executive Officer of Creatourban, Odion Aleobua, has called for a strategic rethink of how Nigeria’s insurance industry builds public confidence, insisting that trust must be treated as a core business strategy rather than a public relations function.
Aleobua made the remarks at the Corporate Affairs Managers Committee of the Nigerian Insurers Association (CAMCONIA) 2026 Retreat, held at Park Inn by Radisson, Abeokuta, Ogun State. The high-level gathering brought together corporate affairs leaders, communication strategists, and insurance executives across Nigeria’s financial services ecosystem.
The retreat, themed “Reimagining Insurance: Towards a Unified Narrative, Trust and National Relevance,” focused on repositioning the insurance sector through improved storytelling, stronger stakeholder engagement, and enhanced public understanding of risk.
CAMCONIA, a specialised committee under the Nigerian Insurers Association (NIA), serves as the industry’s strategic communication and advocacy arm, responsible for shaping narratives, strengthening brand reputation, and bridging the gap between insurers and the Nigerian public.
Speaking at the event, Aleobua challenged industry stakeholders to confront what he described as a long-standing misconception about insurance penetration in Nigeria.
“Insurance isn’t failing because Nigerians reject it. It is failing because Nigerians don’t understand risk,” he said, noting that the problem is not product availability but communication clarity and trust deficit.
He stressed that the insurance industry must move beyond traditional promotional messaging and adopt a more strategic, education-driven communication approach that simplifies risk understanding for the average Nigerian.
According to him, trust is no longer a soft reputational asset but a measurable driver of business sustainability.
“Trust is not reputation talk. It is a business strategy and your license to operate,” Aleobua stated, adding that institutional credibility determines market acceptance in today’s economy.
He further warned that visibility without credibility creates a fragile brand presence that cannot withstand public scrutiny or market competition.
Aleobua also emphasised that customer experience should not be treated as a departmental responsibility but as an embedded organisational culture.
“Customer experience is not a department. It is the culture of the institution,” he said, urging insurers to ensure consistency across all customer touchpoints.
Discussions at CAMCONIA 2026 extended beyond communication theory into practical industry challenges, including leadership credibility, unified messaging, regulatory perception, and the role of insurance in supporting Nigeria’s broader economic stability.
Participants noted that the retreat highlighted the increasing importance of corporate affairs professionals as strategic drivers of industry transformation, particularly in shaping how insurance is perceived in a digital-first and reputation-sensitive environment.
Aleobua commended the Nigerian Insurers Association for sustaining platforms such as CAMCONIA, describing the 2026 edition as a timely intervention for strengthening industry cohesion and rebuilding public trust.
He reaffirmed Creatourban’s commitment to supporting institutions with strategic communication frameworks that enhance credibility, deepen stakeholder trust, and drive long-term institutional value.
At CAMCONIA 2026 in Abeokuta, Creatourban CEO Odion Aleobua urged Nigeria’s insurance industry to prioritise trust, risk education, and institutional credibility, stating that trust is a business strategy, not just reputation management.
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