In a renewed effort to tackle the growing rate of road accidents in Nigeria, Leadway Assurance has strengthened its collaboration with the Federal Road Safety Corps through the launch of the “Arrive Alive” campaign, an initiative designed to promote safer driving culture while rewarding motorists who comply with road safety regulations.
The campaign, unveiled in Lagos, underscores a strategic alliance between the insurance sector and road safety regulators aimed at reducing preventable traffic crashes, encouraging responsible driving behaviour, and increasing public awareness about compliance with traffic laws.
The initiative comes at a critical time when Nigeria continues to grapple with rising road accidents and fatalities across major highways and urban roads.
As part of activities marking the campaign, Leadway Assurance and FRSC hosted a webinar themed “Arrive Alive Because Life is Priceless” on May 6, 2026. The virtual engagement brought together safety experts, motorists, transport operators, and members of the public to discuss practical safety measures that could help reduce road mishaps nationwide.
During the session, Lagos State Sector Commander of the FRSC, Corps Commander Kehinde Hamzat, and Leadway Assurance’s Head of Technical Risk Management, Otuyemi Olatunde, highlighted essential safety requirements motorists must maintain in their vehicles, including functional fire extinguishers, first aid kits, valid vehicle documentation, and proper vehicle maintenance culture.
The speakers identified reckless driving, distraction, speeding, negligence, and disregard for traffic rules as some of the leading causes of road crashes in Nigeria. They also cautioned motorists against dangerous driving habits, stressing that many accidents recorded on Nigerian roads are avoidable when drivers act responsibly.
According to the organisers, the webinar formed part of a broader advocacy drive aimed at reshaping public attitudes toward road use and promoting safety consciousness among drivers and commuters alike.
The awareness campaign later moved beyond the virtual space with physical sensitisation exercises held at the FRSC office in Ojota and the busy Ojota Motor Park in Lagos on May 7, 2026.
Commercial drivers, private motorists, and commuters were engaged directly on safe driving habits, road discipline, and the importance of complying with traffic regulations.
In a move that drew attention from road users, motorists who demonstrated compliance with safety requirements — including proper seat belt usage, possession of valid vehicle papers, and availability of safety tools in their vehicles — were recognised and rewarded by the organisers.
Observers at the event described the reward system as an innovative behavioural reinforcement strategy capable of encouraging more motorists to prioritise safety and compliance on Nigerian roads.
Speaking on the significance of the initiative, Executive Director, Technical and Operations at Leadway Assurance, Olufunmilayo Amanwa, said the campaign reflects the company’s broader commitment to safeguarding lives beyond providing insurance coverage.
She noted that the alarming rate of road crashes in the country demands sustained advocacy and stronger partnerships among stakeholders to promote behavioural change among motorists.
Citing recent figures released by the FRSC, Amanwa revealed that Nigeria recorded 10,446 road crashes in 2025, representing a 9.2 per cent increase from the 9,570 crashes reported in 2024. The accidents reportedly claimed 5,289 lives nationwide within the period under review.
According to her, the statistics highlight the urgent need for continuous road safety education and stronger public compliance with traffic regulations.
She added that initiatives such as “Arrive Alive” are critical to reducing preventable accidents, improving road user behaviour, and fostering a stronger culture of accountability and safety consciousness across Nigeria.
Also speaking, FRSC Lagos State Sector Commander, Corps Commander Kehinde Hamzat, described the partnership with Leadway Assurance as a significant boost to the agency’s ongoing efforts to improve road safety compliance nationwide.
Hamzat maintained that most traffic accidents are preventable if motorists obey traffic regulations, avoid distractions, and make responsible decisions while driving.
He stressed that the collaboration demonstrates a shared commitment between both organisations to save lives, reduce road fatalities, and strengthen safer road use practices across the country.
Industry analysts say the partnership reflects the growing involvement of private sector organisations in advancing public safety initiatives and supporting national development objectives through strategic collaborations.
The “Arrive Alive” campaign is expected to further deepen road safety awareness, encourage discipline among motorists, and contribute significantly to national efforts aimed at reducing road crashes and fatalities in Nigeria.
Leadway Assurance and FRSC have launched the “Arrive Alive” campaign to reward safety-compliant motorists and promote responsible driving as Nigeria records rising road crash fatalities.
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